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National Curl Crush Day celebrates natural curls, encouraging people to embrace and share their unique hair textures with pride. Created by Carol’s Daughter, a brand known for catering to curly, coily, and wavy hair, this day inspires everyone to become their own “curl crush.”

People across social media join in by sharing photos that showcase the beauty of their curls, helping to fill feeds with vibrant, diverse textures.

How to Celebrate National Curl Crush Day

Celebrating National Curl Crush Day is a fun way to honor natural curls and unique hair textures. Here are some playful ideas to make the most of this curl-centric celebration.

Flaunt Your Curls

A great way to celebrate is by showing off those gorgeous curls. Snap a selfie and share it, then connect with other curl enthusiasts, and let your curls make a splash on social media.

Pamper Your Hair

Treat your curls to some extra love with a hydrating hair mask or deep conditioner. This day is perfect for indulging in products that bring out the best in your curls.

Try a leave-in treatment or curl enhancer to boost shine and definition.

Try a New Style

Experiment with a fresh, curl-friendly look. Try a new hairstyle, such as a twist-out, a defined wash-and-go, or even a funky updo. Have fun exploring different styles that uniquely highlight your curls.

Support Curl-Care Brands

Consider buying from curl-focused brands, especially those founded by individuals with curly hair. Supporting these companies promotes inclusivity and diversity in beauty. Many brands may offer special deals for the occasion.

Share Curl Care Tips

Curl care can sometimes feel tricky, so share your favorite tips! Whether it’s how you define curls or control frizz, post a tip to help others. These tips foster community and inspire others to embrace their natural hair.

History of National Curl Crush Day

National Curl Crush Day began in 2021, and it was started by the haircare brand Carol’s Daughter. This celebration aimed to empower people with curly hair to embrace and celebrate their natural texture.

Carol’s Daughter launched the day to counter “curl envy,” where many people feel pressure to change or hide their natural curls. Through this day, the brand encouraged individuals to see their curls as beautiful, unique, and worth showing off. Carol’s Daughter prompted people to post pictures and stories celebrating their curls!

The day not only promotes self-love and acceptance but also highlights the importance of visibility and inclusivity in the beauty world. The holiday has since grown, inviting more people each year to join in, share their stories, and build a community that celebrates every curl and coil as it is.

This day is about self-acceptance and honoring natural beauty. National Curl Crush Day encourages people to move beyond narrow beauty standards and embrace the natural volume, texture, and style that curls bring.

Many celebrate by treating their curls to nourishing products, styling sessions, or simply by sharing stories of self-love and acceptance.

Through this uplifting celebration, curl enthusiasts everywhere come together to celebrate individuality and inspire others to appreciate their natural look​.

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