National Après Day

National Après Day is a lively celebration dedicated to the joy of relaxing and enjoying good times with friends after an adventure-filled day.

This day, established by Breckenridge Distillery, captures the essence of unwinding and sharing stories, whether you’ve been skiing, hiking, or just experiencing the thrill of the day.

It’s a perfect occasion to kick back with a drink in hand. It revokes the accomplishments of the day with loved ones.

Reasons for Celebrating National Après Day

The main reasons for celebrating National Après Day revolve around the spirit of camaraderie and relaxation. This day encourages people to embrace the après-ski culture, which is all about enjoying the moment and connecting with others after engaging in activities.

It highlights the importance of taking time to unwind and appreciate the little victories and joys of life, whether you’re a skier, hiker, or simply someone who loves to relax with friends.

Breckenridge Distillery’s campaign also aims to show that you can “après” anywhere, making it an inclusive celebration for everyone, no matter where they are or what they are doing.

History of National Après Day

National Après Day was established by Breckenridge Distillery, a renowned distillery located in Breckenridge, Colorado.

This day was created to celebrate the joy and tradition of après-ski culture, which involves relaxing and socializing after a day of skiing or engaging in outdoor activities. The first National Après Day took place on March 31, 2023, aiming to extend the après-ski spirit to a wider audience beyond just ski enthusiasts​​.

The idea behind National Après Day is to encourage people to take a moment to unwind and appreciate their achievements of the day, whether they involve skiing, hiking, or any other activity.

Breckenridge Distillery’s campaign, #AprèsAnywhere, promotes the notion that this celebration can take place anywhere and with anyone.

This initiative has gained popularity, allowing people from various backgrounds and locations to join in the fun and embrace the après-ski tradition in their own unique ways​.

How to Celebrate National Après Day

Host a Cozy Gathering

Invite friends over for a cozy evening. Light a fire, set out some comfy blankets, and serve hot drinks. Everyone can share stories about their day’s adventures, whether they involved skiing, hiking, or just a busy day at work.

Keep the atmosphere relaxed and inviting.

Create Unique Cocktails

Get creative in the kitchen and mix up some special après-ski cocktails. Use local ingredients or try out new recipes.

Consider a bourbon-based drink or a hot toddy to warm everyone up. Share your creations on social media with the hashtag #AprèsAnywhere.

Enjoy the Outdoors

Take the celebration outside, even if it’s just to your backyard. Set up a fire pit, roast marshmallows, and enjoy the crisp air.

If you’re near mountains or trails, end your day with a relaxing outdoor session, basking in the beauty around you.

Plan a Virtual Hangout

Not everyone can meet in person, so why not plan a virtual hangout? Set a time for friends and family to join a video call. Everyone can bring their drinks and snacks to celebrate from the comfort of your own homes.

Cook a Feast

Whip up a hearty meal to share with friends or family. Think comfort food like stews, casseroles, or a big pot of chili. Enjoying a delicious meal together is a perfect way to wind down and savor the day’s experiences.

Share Your Adventures

Use social media to share how you’re celebrating. Post photos or videos of your après activities and tag friends to join in the fun.