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National Après Day is a lively celebration dedicated to the joy of relaxing and enjoying good times with friends after an adventure-filled day.

This day, established by Breckenridge Distillery, captures the essence of unwinding and sharing stories, whether you’ve been skiing, hiking, or just experiencing the thrill of the day. It’s a perfect occasion to kick back with a drink in hand. It revokes the accomplishments of the day with loved ones.

How to Celebrate National Après Day

Host a Cozy Gathering

Invite friends over for a cozy evening. Light a fire, set out some comfy blankets, and serve hot drinks. Everyone can share stories about their day’s adventures, whether they involved skiing, hiking, or just a busy day at work.

Keep the atmosphere relaxed and inviting.

Create Unique Cocktails

Get creative in the kitchen and mix up some special après-ski cocktails. Use local ingredients or try out new recipes. Consider a bourbon-based drink or a hot toddy to warm everyone up. Share your creations on social media to get more people involved!

Enjoy the Outdoors

Take the celebration outside, even if it’s just to your backyard. Set up a fire pit, roast marshmallows, and enjoy the crisp air. If you’re near mountains or trails, end your day with a relaxing outdoor session, basking in the beauty around you.

Plan a Virtual Hangout

Not everyone can meet in person, so why not plan a virtual hangout? Set a time for friends and family to join a video call. Everyone can bring their drinks and snacks to celebrate from the comfort of your own homes.

Cook a Feast

Whip up a hearty meal to share with friends or family. Think comfort food like stews, casseroles, or a big pot of chili. Enjoying a delicious meal together is a perfect way to wind down and savor the day’s experiences.

Share Your Adventures

Use social media to share how you’re celebrating. Post photos or videos of your après activities and tag friends to join in the fun.

National Après Day FAQs

What is the origin of the term “après-ski”?

ge”Après-ski” is a French term meaning “after skiing.” It originated in the early 20th century in the Alpine regions of Europe, where skiers would gather after a day on the slopes to socialize and enjoy refreshments.

How did après-ski culture evolve over time?

Initially, après-ski involved simple gatherings in mountain huts. Over time, it transformed into vibrant social events featuring live music, dancing, and festive atmospheres, becoming an integral part of ski culture worldwide.

Are there unique après-ski traditions in different countries?

t moreYes, après-ski traditions vary globally. In Austria, it’s common to enjoy mulled wine in lively bars.

In Japan, hot springs (onsen) provide a relaxing post-ski experience. Each country adds its cultural flavor to the après-ski scene.

What are some popular après-ski destinations?

Notable après-ski spots include St. Anton in Austria, known for its energetic atmosphere, and Aspen in the USA, offering upscale venues. These destinations are renowned for their lively post-skiing social scenes.

How has après-ski fashion influenced mainstream trends?

Après-ski fashion, characterized by cozy sweaters, boots, and winter accessories, has influenced mainstream fashion, bringing elements like knitwear and fur-lined boots into everyday wear.

Are there any myths or misconceptions about après-ski?

A common misconception is that après-ski is solely about drinking. In reality, it encompasses various activities, including dining, dancing, and relaxation, catering to diverse preferences.

How do non-skiers participate in après-ski activities?

Non-skiers can enjoy après-ski by partaking in social gatherings, enjoying live music, indulging in local cuisine, or relaxing in spa facilities, making it an inclusive experience.

What are some unique après-ski beverages?

Beyond traditional mulled wine, unique après-ski drinks include the “Hot Toddy,” a warm concoction of whiskey, honey, and spices, and “Glühwein,” a spiced red wine popular in European ski resorts.

How has après-ski culture been depicted in popular media?

Après-ski culture has been featured in films and television, often portraying the lively social scenes of ski resorts, highlighting the blend of adventure and relaxation that defines the experience.

Are there any notable après-ski festivals?

Yes, events like “Snowbombing” in Austria combine skiing with live music and parties, offering a festival atmosphere that celebrates both skiing and après-ski culture.

Reasons for Celebrating National Après Day

The main reasons for celebrating National Après Day revolve around the spirit of camaraderie and relaxation. This day encourages people to embrace the après-ski culture, which is all about enjoying the moment and connecting with others after engaging in activities.

It highlights the importance of taking time to unwind and appreciate the little victories and joys of life, whether you’re a skier, hiker, or simply someone who loves to relax with friends.

Breckenridge Distillery’s campaign also aims to show that you can “après” anywhere, making it an inclusive celebration for everyone, no matter where they are or what they are doing.

History of National Après Day

National Après Day was established by Breckenridge Distillery, a renowned distillery located in Breckenridge, Colorado. This day was founded to celebrate the joy and tradition of après-ski culture, which involves relaxing and socializing after a day of skiing or engaging in outdoor activities.

The first National Après Day took place on March 31, 2023, aiming to extend the après-ski spirit to a wider audience beyond just ski enthusiasts​​. The idea behind National Après Day is to encourage people to take a moment to unwind and appreciate their achievements of the day, whether they involve skiing, hiking, or any other activity.

Breckenridge Distillery’s campaign, Après Anywhere, promotes the notion that this celebration can take place anywhere and with anyone. This initiative has gained popularity, allowing people from various backgrounds and locations to join in the fun and embrace the après-ski tradition in their own unique ways​.

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