Sweetness Week
Sweetness Week is an annual celebration that brings a special kind of joy to Argentina. During this time, people exchange kisses and sweet treats, turning it into a playful and romantic affair.
What makes this week truly unique is the tradition of kissing someone in return for a sugary gift, such as chocolates or candies. It’s a time filled with affection and fun, with friends, couples, and families joining in to share smiles and sweets.
The tradition began as a clever marketing campaign but quickly became a beloved part of Argentine culture. It’s a week where indulgence and affection blend seamlessly, with sweet gifts sparking smiles and kisses all around.
Shops are stocked with colorful candies and chocolates, and the excitement builds as people anticipate giving and receiving these simple, heartwarming gestures. Whether it’s between lovers or friends, the focus is on showing appreciation with a delightful combination of sweetness and affection.
How to Celebrate ​Sweetness Week
Sweetness Week is a playful chance to spread joy and sugar. Here are some fun ideas to celebrate:
Bake and Deliver Treats
Bake colorful cupcakes or cookies and deliver them to neighbors or coworkers, sharing a little extra sweetness.
Organize a Sweet Treasure Hunt
Hide candy around the house or office, turning the day into a sugary scavenger hunt for everyone.
Create DIY Candy Baskets
Craft cute candy baskets and drop them off as surprise gifts for friends, family, or colleagues.
Host a Dessert Party
Invite friends over for a dessert-only gathering where everyone brings their favorite treats to share.
Design Custom Candy Wrappers
Get crafty by creating personalized candy wrappers with quirky messages, turning simple sweets into thoughtful gifts.
History of Sweetness Week
Sweetness Week began in 1989 in Argentina. A candy company named Arcor started the idea as part of a marketing campaign called “Candy for a Kiss. ” The campaign encouraged people to trade a sweet kiss for candy.
The idea quickly caught on and became more than just an advertisement. People embraced it, turning the campaign into a full week of fun and affection.
Since then, the event has grown into a beloved tradition. During this week, Argentinians exchange sweets and kisses, sharing joy with friends, family, and loved ones. What began as a clever way to sell chocolates has now become a national celebration, spreading sweetness and love across the country.
Need some inspiration?
Check out these videos for some extra inspiration in getting involved!
Also on ...
View all holidays
International Joke Day
Why did the chicken cross the road? To get away from all the terrible jokes on Joke Day. Get out there and do your worst, and see if you can’t get a few laughs.
National Wrong Trousers Day
Sporting whimsical pants — channeling the spirit of Wallace & Gromit's animated capers — all for the noble cause of supporting charity.
International Reggae Day
Get into the laid-back reggae vibe by firing up some classic reggae artists like Bob Marley or Peter Tosh, or dig into the history of reggae and find some new music.
We think you may also like...
Black Love Day
Recognizing and respecting the invaluable contributions and diverse voices within a vibrant and dynamic cultural tapestry.
National Paul Bunyan Day
Gather together with friends or family to honor the iconic story of Paul Bunyan by sharing folklore and revisiting these sometimes odd, always entertaining tales.
