Sweetness Week
Sweetness Week is an annual celebration that brings a special kind of joy to Argentina. During this time, people exchange kisses and sweet treats, turning it into a playful and romantic affair.
What makes this week truly unique is the tradition of kissing someone in return for a sugary gift, such as chocolates or candies. It’s a time filled with affection and fun, with friends, couples, and families joining in to share smiles and sweets.
The tradition began as a clever marketing campaign but quickly became a beloved part of Argentine culture. It’s a week where indulgence and affection blend seamlessly, with sweet gifts sparking smiles and kisses all around.
Shops are stocked with colorful candies and chocolates, and the excitement builds as people anticipate giving and receiving these simple, heartwarming gestures. Whether it’s between lovers or friends, the focus is on showing appreciation with a delightful combination of sweetness and affection.
How to Celebrate ​Sweetness Week
Sweetness Week is a playful chance to spread joy and sugar. Here are some fun ideas to celebrate:
Bake and Deliver Treats
Bake colorful cupcakes or cookies and deliver them to neighbors or coworkers, sharing a little extra sweetness.
Organize a Sweet Treasure Hunt
Hide candy around the house or office, turning the day into a sugary scavenger hunt for everyone.
Create DIY Candy Baskets
Craft cute candy baskets and drop them off as surprise gifts for friends, family, or colleagues.
Host a Dessert Party
Invite friends over for a dessert-only gathering where everyone brings their favorite treats to share.
Design Custom Candy Wrappers
Get crafty by creating personalized candy wrappers with quirky messages, turning simple sweets into thoughtful gifts.
History of Sweetness Week
Sweetness Week began in 1989 in Argentina. A candy company named Arcor started the idea as part of a marketing campaign called “Candy for a Kiss. ” The campaign encouraged people to trade a sweet kiss for candy.
The idea quickly caught on and became more than just an advertisement. People embraced it, turning the campaign into a full week of fun and affection.
Since then, the event has grown into a beloved tradition. During this week, Argentinians exchange sweets and kisses, sharing joy with friends, family, and loved ones. What began as a clever way to sell chocolates has now become a national celebration, spreading sweetness and love across the country.
Need some inspiration?
Check out these videos for some extra inspiration in getting involved!
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