Weet-Bix Day

Enjoy a tasty bowl of healthy, whole-grain wheat cereal in a classic bowl of milk or with some other serving ideas to make Weet-Bix Day a time to remember! 

History of Weet-Bix Day

Weet-Bix is a whole-grain wheat cereal that has an interesting history dating back more than a century to 1919. A man named Bennison Osborne created the registered trademark for the product and launched it along with a kiwi friend, Malcolm Ian McFarlane. The cereal was a huge success almost immediately and the pair eventually started shipping the product to New Zealand where it was also an instant hit.

By the 1930s, some changes in ownership led Osborne and McFarlane to South Africa where the modified recipe was marketed under the slightly different name, “Weetabix”. Production of Weetabix soon began in England and it was eventually introduced in Canada and the US in the late 1960s. Weet-Bix is also exported to Asia, with China as one of the company’s top markets.

The idea for Weet-Bix Day was suggested in 2022 by Harrison Stanley, a native from Down Under. The day was established to show honor and respect to this delicious cereal that is so popular across New Zealand and Australia, as well as making it to many other parts of the world.

Weet-Bix Day is always celebrated on the third Wednesday in October as a nod to the pop culture idea of “Weet-Bix Wednesday” – and there’s even a song and animated video that goes along with it. So get ready to celebrate Weet-Bix Day with a huge bowl of delicious whole grain cereal!

How to Celebrate Weet-Bix Day

If breakfast is the most important meal of the day, then Weet-Bix Day must be a very important day of the year! Check out some of these fun ideas for celebrating:

Enjoy a Bowl of Weet-Bix

If every Wednesday can be Weet-Bix Wednesday, then this day is even more important and worth celebrating because Weet-Bix Day only comes around once a year! Have a blast by pouring a bowl of this tasty cereal and covering it with milk, whether dairy or some other version like an almond or oat variety. Some people might like to sprinkle some fresh fruit on top or drizzle a bit of honey. Yum!

Get Creative with Weet-Bix

For folks who eat this wheat cereal as a regular routine, it might be fun to change things up a bit in honor of Weet-Bix Day! Bring out that adventurous spirit by looking into some unique suggestions for serving this wheat cereal. Some people who enjoy the flavor but would prefer a warm breakfast on a cool day might be interested in heating up Weet-Bix to enjoy in a similar style as oatmeal, while other classic lovers might find this to be an outrage!

Check out some of these other ideas for eating Weet-Bix on this day and all the other days, too:

• Weet-Bix with strawberry slices, yogurt and chia seeds
• Weet-Bix breakfast trifle layered in a glass with yogurt and fresh berries
• Weet-Bix with kiwi, bananas and sliced almonds – served with milk
• Weet-Bix medley with blueberries, banana slices and pumpkin seeds